Fashion

Inclusivity Spotlight: 4 Brands That Listened and Responded

The U.S. is a big beautiful melting pot of cultures, ethnicities, shades, sizes, features, and identities. There’s no doubt that minority groups will one day become the majority. In fact, according to the American Marketing Association, Asians, African-Americans, and Hispanics will contribute to 90% of population growth between 2014 and 2020. With this shift in demographics, a new American consumer has emerged with a new set of needs.

Brands have finally taken the time to stop and listen to what consumers really want…and that’s to be included. Today, brands must focus on inclusion like never before or they will be the ones left out. We decided to create a monthly series that celebrate brands who celebrate all of us.  

Here are a few of our favorite brands who’ve listened and responded to our growing multicultural and diverse market.

Fenty Beauty

Fenty Beauty was a direct response to beauty consumers’ pleas of wanting a quality foundation to match their unique skin tone. With 40 diverse shades of foundation and a growing product line, Fenty has provided consumers from nearly every nationality an opportunity to find a shade that is perfect for them. Mixing shades is a thing of the past as Fenty created a new color spectrum standard many beauty brands are scrambling to keep up with.

Outdoor Voices

Athletic apparel models were once thought to be one size, slender. Outdoor Voices has stripped away convention and reinvented what an active lifestyle brand looks like. This includes advertising campaigns that feature men and women of all sizes and ethnicities. Their intentional inclusion demonstrates a recognition of our diverse American culture and commitment to connect with our changing demographics.

Good American

Similar to Fenty, Good American was created as a response to a significant gap in the market for quality denim that fit an array of sizes. Available in sizes 00-24, the line celebrates curves and enhance features that make the wearer feel fabulous. We have yet to reach a size-agnostic society however, the market is responding positively to brands like Good American that cater to a variety of shapes and sizes.

Target

Target has long been at the forefront of launching progressive campaigns so we weren’t surprised when they recently launched an innovative adaptive clothing line. The collection was design-engineered to fit those with disabilities or sensory-processing sensitivities. Not only did Target create beautiful designs that could be adorned by all, they made the special garments cost-friendly and accessible with pants that range from $20-45 and shirts under $10.

Career

Everyday I’m hustlin’: How to boost productivity in 2018

For many of us, 2017 left us feeling anxious, uncertain, and for some, lost. Fortunately, it’s time to hit the metaphoric reset button. 2018 promises a fresh start at accomplishing a new list of ambitious goals. Whether we’re bosses running our own companies or working like a boss, here are ways to stay focused, centered, and hustlin’ so another year doesn’t slip by us.

  1. Airplane Mode. Try putting your phone in Airplane Mode an hour before you go to bed and leaving it on an hour after you wake up. The digital detox will allow your brain to focus on things offline, whether that be reading a book or writing without distraction. It also gives you a chance to fully rest your mind without the ongoing alerts of HQ Trivia push notifications or the temptation of going down an IG rabbit hole of Ex-boyfriends’ and former Hills stars’ accounts.
  2. 3 Things. Every morning, write down three tasks that you want to accomplish that day. The key here is sticking to only three. By limiting yourself to three tasks, the goals are manageable and you’re able to stay focused without feeling overwhelmed. Stick the list somewhere you can easily spot it so you’ll  be reminded to return to your to-dos if you begin to drift elsewhere.
  3. Timing is everything. Set a timer to ensure your focus is uninterrupted. Be sure to include measured breaks as well to allow your mind to wander away. Past studies have shown that intervals of 90 minutes have proven to be most productive compared to those who work over intervals of 90 minutes. Apps like Tide utilize a timer based on the Pomodoro Technique combined with ambient noise that induces mental calm.
  4. Reduce Noise. Noise is one of the top distractions to our focus and hindrance in remaining productive. Invest in over-the-ear noise canceling headphones like these Sony’s. I’ve found in open office floor plans, colleagues are less likely to interrupt my workflow when I’m shielded by my over-the-ear headphones. Up your focus with an instrumental playlist. Some studies suggest video game soundtracks help with concentration. So YouTube Tetris theme song and get working.
  5. Mighty mouse. Here’s an oldie but goodie I learned from a Tim Ferris podcast. Go into your mouse or touchpad settings and under “motion” adjust the speed of your pointer speed to “fastest”. Initially, the faster setting takes a bit getting used to but your eyes will quickly adjust. It’s a minor change that will have lasting effects on your productivity.

 

Fashion

The Shoe Every Fashionista Needs This Spring

I’m baaaaaack…after a not-so-brief hiatus from blogging, I’ve been inspired to return to writing. This includes sharing my love for the art of fashion, travel, and food via the internet. So let’s jump into this, shall we.

The fashion gods have graced us with one of the most comfortable, yet contemporary trends this season: The Mule. The Mule first made its appearance in Ancient Rome, known then as Mulleus calceus. These red or purple shoes were adorned by the three highest magistrates in Rome. Apparently, those chic-ass Romans knew how to rock a statement piece. I’m still awaiting the toga trend to take off. Most recently, Mules made a comeback when they appeared all over runways last Fall, thanks Gucci. Flash forward to Spring 2017, and we have an accessible trend our feet thank us for.

Here are a few of my favorite, drool-worthy Mules that will make you feel like Roman royalty.

ASOS Sloany Heeled Mules, $40.

MANGO Wooden Leather Sandal, $69.99. 10% off if you sign-up for the newsletter.

Splurge alert: NET-A-PORTER Jimmy Choo Myla Studded Leather Mules, $675.

Zara High Heel Mules with Pompoms, $69.90.

Nordstrom Loeffler Randall Lulu Block Heel Mule, $350. Dupe found at Forever 21, $24.90.