Social media is a vital component to a brand’s narrative. Sarah developed both voice and visual storyboards for brands designed to increase engagement and convert customers. Through worksheets and exercises, Sarah helped startups find their identity and authentic voice online. Once a consistent tone was established, Sarah optimized content to amplify reach. Equipped with Facebook and Instagram ad knowledge, she launched highly successful campaigns with a trackable ROI.
The world of influencer marketing continues to evolve and Sarah has been at the forefront. She built influencer lists and programs for a variety of industries that include F&B and fashion. From event hosting to mailing bespoke swag bags, Sarah thrives on building relationships with influencers who in turn become brand advocates.