Public Relations

“Working with Sarah, is like receiving a package with a bow. She makes sure everything is included to insure a creative, targeted, strategic and measured public relations campaign that exceeded everyone’s expectations.” – Lydia Baehr, Founder of Lydia Baehr Public Relations

Sarah consults businesses and white labels her services to agencies that need marketing or PR to optimize campaigns. Equipped with compelling stories and unique marketing strategies, Sarah leverages her media contacts and creative pitches to secure placement that expand her clients’ media footprint. Sarah’s dynamic background has allowed her to create integrated campaigns that weave together PR, social media, digital marketing, and content creation as needed.

Services include:

  • Earned Media Outreach
  • Influencer Outreach
  • Press Release Creation and Distribution
  • Crisis Communication
  • Internal Communication
  • Media Training
  • Trade Show and Event Management
  • Brand or Product Spokesperson

Supported public relation efforts for the Women of Color FashTech Brunch during NYFW 2019. Secured prominent place for the event in various Tier 1 publications that included Fashionista and Yahoo Fashion. The event sold out and the organizers plan on hosting additional events every quarter.

Executed public relation efforts for a client showcasing at Intersec 2019, a 3 day trade exhibition in Dubai that hosted over 1,300 exhibitors. The client outperformed its competitors by securing 57.1% of the coverage.

Secured entrepreneur Michael Heyne on the cover of QSR magazine, coveted placement for restaurant purveyors. The prominent media coverage was a result of pitching, coordinating photo shoots with the editor, and interview prep with the executive team.

Invited to speak on a panel regarding technology and marketing for the Restaurant Innovation Summit, an annual conference that brings C-level leaders together to discover the latest trends in the restaurant industry.

Earned $474,821 in publicity value for a Google Glass partner with press coverage including Fox News, The Los Angeles Times, USA Today, WIRED, BBC News, and Forbes.