“Focus on how to be social, not on how to do social.”
– Jay Baer
Social media is a vital component to a brand’s narrative. Sarah has developed both voice and visual storyboards for brands designed to increase engagement and convert customers. Through worksheets and exercises, Sarah helped startups find their identity and authentic voice online. Once a consistent tone was established, Sarah optimized content to amplify reach. Equipped with Facebook and Instagram ad knowledge, she launched highly successful campaigns with a trackable ROI.
The world of influencer marketing continues to evolve and Sarah has been at the forefront. She built influencer lists and programs for a variety of industries that include F&B and fashion. From event hosting to mailing bespoke swag bags, Sarah thrives on building relationships with influencers who in turn become brand advocates.
- Social Media Calendar Creation
- Social Media Tone and Voice Workshop
- Social Media Photoshoot Coordination
- Influencer Program Creation and Execution
- Social Media Implementation
- Facebook and Instagram Ads Execution
Organized and supported influencer events in 6 different markets that included New York, Philadelphia, Boston, Austin, Houston, and Dallas. The events generated the on-boarding of 110 active brand ambassadors.
Executed Facebook ad campaign that resulted in a record-breaking opening day and a 27% increase in app downloads.
Directed photo shoots and managed social media accounts that increased Instagram followers by 196% in 9 months.
Developed strategic social media campaigns and managed social media accounts for The Westin Galleria & Westin Oaks, The Westin Houston, Memorial City, and The St. Regis Houston.